When Mercedes had the best electric cars and didn't know what to do with them
The year is 2012 and Mercedes is just introducing its "Electric Drive for all occasions" car family. Daimler was the first classic manufacturer with the full range of modern electric cars. The smart fortwo electric drive was already in its third generation, the B-Class was in the middle of development and came onto the market in 2014. In addition, the SLS AMG electric drive was about to go into series production.
Daimler's cooperation with Tesla was at its peak and both companies had the technology in their pockets for a prosperous future.
Daimler had a complete ecosystem around electric cars. Aside from the range of cars, everything was available for an entire electric car ecosystem. For example, their own windmill, so that all electric cars are climate-neutral, and they had already thought about repairing batteries. Plus their own cell production in Germany and so much more. It's a pity how you left all that and 10 years later have to give big discounts on the EQS so that someone in China still buys it.
Today, Dieter Zetsche drives a smart #1 and OEMs are considering buying additional software from Tesla. Reason enough to take a look at what Daimler has built up over the years and then neglected.
Daimler's cooperation with Tesla was at its peak and both companies had the technology in their pockets for a prosperous future.
Daimler had a complete ecosystem around electric cars. Aside from the range of cars, everything was available for an entire electric car ecosystem. For example, their own windmill, so that all electric cars are climate-neutral, and they had already thought about repairing batteries. Plus their own cell production in Germany and so much more. It's a pity how you left all that and 10 years later have to give big discounts on the EQS so that someone in China still buys it.
Today, Dieter Zetsche drives a smart #1 and OEMs are considering buying additional software from Tesla. Reason enough to take a look at what Daimler has built up over the years and then neglected.

Moritz L.